NOURISHING SHAMPOO

Apply evenly on wet scalp and hair, massaging gently. Rinse

<b>Panthenol</b> Panthenol is a provitamin of pantothenic acid (vitamin B5), whose beneficial effects derive from its precursor role. In addition to the well-known moisturizing properties, Panthenol has been recognized with emollient and soothing properties. It is in fact able to give the right degree of humidity to the hair, preventing dehydration and fragility, acting in a beneficial way for dry and damaged hair. Furthermore, thanks to its ability to improve the skin barrier, it increases its anti-inflammatory, anti-itch and soothing actions.</br> </br>
<b>Organic Goji Berry Extract</b> Vitamins, minerals, salts and antioxidants are essential to having perfect luminous hair. The hair is often weakened and damaged by various factors, such as pollution and oxidative stress, requiring it to be strengthened and nourished. Goji berry based hair products are the best for: regenerating the scalp, being rich in antioxidants and preventing cellular aging. </br></br>
They also contain Vitamin E, Vitamin c, carotenoids, lutein, vegetable calcium and mineral salts: all excellent substances to make the hair brighter and stronger.</br></br>
<b>Organic Olive Oil</b> It is obtained from the pressing of the drupes and is rich in polyunsaturated fatty acids and contains a fraction of saponifiable substances very similar to the skin sebum, it carries out protective, anti-wrinkle and replacement sebum functions as well as important actions on the skin trophism by stimulating reparative processes of the
epidermis and dermis. Used in products intended for dry, sensitive and irritated skin. Helps to make and strengthen the hair fibers giving them shine and softness.